Job Type: Full-Time, Office Based.

Office Working Days: Monday to Saturday

Office Timings:

• Morning: 10 AM to 7 PM
• Morning: 11 AM to 8 PM

Office Location:

• DHA, Phase 5, 26th Street, Karachi
• Gulshan-e-Iqbal, Block 5, Karachi

Requirements

• Proven experience managing Meta Ads campaigns with real results
• Strong understanding of lead generation and conversion-focused campaigns
• Experience with Meta Ads Manager, Pixel, and Conversion API
• Strong analytical and data-driven mindset
• Experience with A/B testing and campaign optimization
• Understanding of marketing funnels and customer journey
• Ability to scale campaigns while maintaining ROI

Key Responsibilities

Campaign Strategy & Execution

• Plan and launch Meta Ads campaigns for lead generation, sales, and brand growth
• Develop advanced campaign structures (CBO, ABO, scaling strategies)
• Build and manage full-funnel campaigns (Awareness → Consideration → Conversion)

Audience & Targeting

• Conduct detailed audience research
• Build custom audiences, lookalike audiences, and retargeting campaigns
• Test multiple audience segments to identify profitable targeting

Creative Strategy

• Work with creative team to develop high-converting ad creatives
• Test multiple ad formats (image, carousel, video, reels, lead forms)
• Continuously improve ad performance through A/B testing

Conversion Tracking

• Set up and manage Meta Pixel & Conversion API
• Track leads, conversions, and campaign performance accurately
• Troubleshoot tracking issues

Optimization & Scaling

• Monitor key metrics (CPA, CPL, ROAS, CTR, Conversion Rate)
• Optimize campaigns daily to improve performance
• Scale winning campaigns while maintaining profitability

Analytics & Reporting

• Analyze campaign performance and provide actionable insights
• Create clear performance reports and recommendations
• Identify opportunities for growth and improvement

Preferred Experience

• Experience running ads for legal, real estate, coaching, e-commerce, or service businesses
• Experience with CRM integrations and lead funnels
• Experience with landing page optimization

What We Offer

• Competitive salary (Rs. 75,000 to Rs. 85,000 per month as per experience, skills and performance in interview and test)
• Monthly Performance-based rewards
• Annual Medical Allowance
• Maternity Reimbursement
• Female safe environment (90% of the staff consist of females)
• Long-term growth opportunity
• Work in a reputable and ethical marriage organization
• Supportive team environment

How to Apply

• Please email updated CV with 100% accurate information: hr (at) Shaadi.org.pk
• Mention your skills related to this job post in the covering letter.
• Subject Line: Application for Facebook / Instagram / Meta Ads Expert
• WhatsApp CV: 0330 997 6707
• Only shortlisted candidates will be contacted for the interview.
• Please DO NOT apply if you are looking for an easy job.