Job Type: Full-Time, Office Based.

Office Working Days: Monday to Saturday

Office Timings:

• Morning: 10 AM to 7 PM
• Morning: 11 AM to 8 PM

Office Location:

• DHA, Phase 5, 26th Street, Karachi
• Gulshan-e-Iqbal, Block 5, Karachi

Requirements

• Proven experience managing Meta Ads campaigns with real results
• Strong understanding of lead generation and conversion-focused campaigns
• Experience with Meta Ads Manager, Pixel, and Conversion API
• Strong analytical and data-driven mindset
• Experience with A/B testing and campaign optimization
• Understanding of marketing funnels and customer journey
• Ability to scale campaigns while maintaining ROI

Key Responsibilities

Campaign Strategy & Execution

• Plan and launch Meta Ads campaigns for lead generation, sales, and brand growth
• Develop advanced campaign structures (CBO, ABO, scaling strategies)
• Build and manage full-funnel campaigns (Awareness → Consideration → Conversion)

Audience & Targeting

• Conduct detailed audience research
• Build custom audiences, lookalike audiences, and retargeting campaigns
• Test multiple audience segments to identify profitable targeting

Creative Strategy

• Work with creative team to develop high-converting ad creatives
• Test multiple ad formats (image, carousel, video, reels, lead forms)
• Continuously improve ad performance through A/B testing

Conversion Tracking

• Set up and manage Meta Pixel & Conversion API
• Track leads, conversions, and campaign performance accurately
• Troubleshoot tracking issues

Optimization & Scaling

• Monitor key metrics (CPA, CPL, ROAS, CTR, Conversion Rate)
• Optimize campaigns daily to improve performance
• Scale winning campaigns while maintaining profitability

Analytics & Reporting

• Analyze campaign performance and provide actionable insights
• Create clear performance reports and recommendations
• Identify opportunities for growth and improvement

Mandatory Technical Skills

Applicants must demonstrate practical experience with:

• Meta Pixel & Conversions API Setup
• Event Tracking & Attribution
• Lead Generation Campaigns
• Conversion Campaigns
• Remarketing & Retargeting Funnels
• Custom & Lookalike Audiences
• A/B Testing Frameworks
• Budget Scaling Strategies
• Campaign Structure & Optimization
• Funnel Analysis
• UTM Parameters & Tracking
• GA4 Integration
• Meta Business Manager Administration
• Ads Policy Compliance & Account Recovery

Preferred Experience

• 3+ years of hands-on Meta Ads management.
• Experience managing monthly ad budgets exceeding PKR 500,000
• Experience with CRM integrations and lead funnels
• Experience in service-based, matchmaking, education, healthcare, or consultancy industries is a plus
• Ability to explain campaign decisions using data rather than assumptions

Screening Questions (Mandatory)

Please answer the following in your application:

1. What is the difference between Meta Pixel and Conversions API?
2. How do you verify whether a conversion event is firing correctly?
3. Explain your process for reducing Cost Per Lead (CPL) when performance drops.
4. What attribution settings do you normally use and why?
5. Share the highest monthly budget you have personally managed.
6. What was the average ROAS or CPL achieved in your best-performing campaign?
7. Explain how you would structure campaigns for generating marriage/rishta leads in Karachi.
8. Have you ever implemented Conversions API? If yes, explain the setup method.
9. Which tools do you use for reporting and analysis?
10. Provide screenshots or case studies of campaigns you have personally managed.

🚩 Automatic Rejection Criteria

Applications will be rejected if the candidate:

• Only has experience boosting posts.
• Cannot explain Pixel or Conversions API.
• Has no experience with conversion tracking.
• Cannot provide campaign performance examples.
• Relies solely on creative changes without data analysis.
• Has no understanding of audience segmentation and retargeting.

What We Offer

• Competitive salary (Rs. 75,000 to Rs. 85,000 per month as per experience, skills and performance in interview and test)
• Monthly Performance-based rewards
• Annual Medical Allowance
• Maternity Reimbursement
• Female safe environment (90% of the staff consist of females)
• Long-term growth opportunity
• Work in a reputable and ethical marriage organization
• Supportive team environment

How to Apply

• Please email updated CV with 100% accurate information: hr (at) Shaadi.org.pk
• Mention your skills related to this job post in the covering letter.
• Subject Line: Application for Facebook / Instagram / Meta Ads Expert
• WhatsApp CV: 0330 997 6707
• Only shortlisted candidates will be contacted for the interview.
• Please DO NOT apply if you are looking for an easy job.